META ADS — BEAUTY EDUCATION (ONLINE)
98% Lead Growth After Andromeda Update — Orane Online Nutrition Course
Orane International’s online nutrition and beauty courses faced a significant challenge when Meta’s Andromeda algorithm update disrupted campaign performance industry-wide. Meegan Media rapidly adapted the campaign strategy — restructuring ad sets, refreshing creatives, and re-optimising targeting — resulting in a 98% jump in leads and an 18.66% reduction in cost per lead in just 30 days.
Campaign Highlights
+98%
Lead Growth (30 days)
773
Leads in Jan 2026
₹51.90
Cost Per Lead
-18.7%
CPL Reduction Post-Update
The Challenge
- Meta’s Andromeda algorithm update caused widespread campaign disruption — leads dropped and costs spiked for most advertisers
- Online beauty and nutrition courses face unique trust barriers — students are sceptical of online certifications
- Multiple ad sets competing in the same account required clear audience segmentation to avoid overlap
- Needed to recover and outperform previous campaign benchmarks within a short timeframe
What We Did
- Immediately diagnosed the impact of the Andromeda update — identified which ad sets were penalised and which were benefiting
- Restructured all ad sets with fresh audiences, removing fatigued segments that had been over-served
- Relaunched with new creative formats — Reels-style vertical videos outperformed static images post-update
- Introduced the Bridal Lead Campaign targeting a high-intent adjacent audience (bridal makeup seekers interested in professional training)
- Ran Webinar-based lead ads as an alternative funnel — lower friction entry point building course credibility
- Tightened daily budget allocation to top-performing ad sets — concentrated spend where Meta’s algorithm was rewarding the account
Regional Campaign Performance Breakdown
| Ad Set | Leads | Cost / Lead | Amount Spent |
|---|---|---|---|
| Nutrition Course — Diploma | 773 | ₹51.90 | ₹40,115 |
| Bridal Lead Campaign 25K | 316 | ₹38.56 | ₹12,186 |
| Online Courses — Kamal Reel | 201 | ₹64.14 | ₹12,893 |
| Nutrition Course — Webinar | 117 | ₹60.86 | ₹7,121 |
Key Results
- Leads jumped from 390 to 773 in 30 days — a 98.21% increase post Andromeda update adaptation
- Cost per lead dropped from ₹63.80 to ₹51.90 — an 18.66% improvement in efficiency
- Bridal Lead Campaign delivered 316 leads at just ₹38.56 — the lowest cost per lead in the account
- Reel-format creative delivered 201 leads at ₹64.14 — confirming video-first creative strategy post-Andromeda
- Total of 1,407 leads generated in the 30-day period across all active ad sets