GOOGLE ADS — HIGHER EDUCATION

35,600 Conversions at ₹412 Per Lead — Graphic Era University

Graphic Era University is one of Uttarakhand’s largest private universities with thousands of applicants every year. Managing Google Ads at this scale requires precision — ensuring high conversion volume without letting cost per lead spiral. In July 2024, Meegan Media managed campaigns delivering 35,600 conversions at a controlled ₹412 cost per conversion.

Campaign Highlights

35.6K

Conversions (July 2024)

₹412

Cost Per Conversion

373K

Clicks Generated

₹14.7M

Total Ad Spend Managed

The Challenge

Managing high-volume university admissions campaigns at scale without overspending
University admission season creates intense competition — CPC spikes significantly in April–July
Needed to maintain low cost per lead while generating enough volume for multiple courses and programs
Tracking conversions accurately across multiple landing pages and course-specific funnels

What We Did

Built a campaign architecture covering all major courses — Engineering, MBA, BBA, Law, and more
Implemented granular ad group structures ensuring high ad relevance scores and lower CPCs
Used Target CPA bidding strategy with historical conversion data to automate efficient spend
Set up Smart Bidding with seasonal adjustments ahead of admission peak periods
Created dedicated landing pages per course with strong above-fold CTAs to maximise conversion rate
Monitored and optimised weekly — pausing underperforming ad groups and reallocating budget

Key Results

Delivered 35,600 conversions in a single month (July 2024) — a massive volume for an education client
Maintained cost per conversion at just ₹412 despite running in the most competitive admissions month
Generated 373,000 clicks, reflecting strong ad relevance and reach across target audiences
Total spend of ₹14.7M managed efficiently — demonstrating the ability to handle large-scale ad budgets
Campaign structure and learnings carried forward to sustain performance in subsequent months