GOOGLE ADS — BEAUTY EDUCATION
869 Leads at ₹285 Per Conversion — Orane Noida
Orane International School of Beauty, Noida needed a consistent Google Ads pipeline for beauty course admissions. Over a 12-month campaign period (March 2024 to March 2025), Meegan Media built and managed a lead generation campaign that delivered 869 conversions at ₹285 per lead — well below industry benchmarks for beauty education.
Campaign Highlights
869
Total Conversions
₹285
Cost Per Conversion
7.71K
Clicks Generated
₹248K
Total Ad Spend
The Challenge
- Beauty education market in Noida is competitive — Lakme Academy, VLCC, and Jawed Habib all running ads
- Limited monthly budget required maximising every rupee of spend for conversion efficiency
- Needed to reach students researching beauty courses at different stages of the decision journey
- Tracking call-based conversions in addition to form fills — beauty students often call before applying
What We Did
- Structured campaigns around high-intent keywords: ‘beauty courses in Noida’, ‘cosmetology institute Noida’, ‘makeup academy Noida’
- Created separate ad groups for each course type — hair, skin, makeup, nail art, cosmetology
- Wrote benefit-led ad copy focusing on placement assistance, certified courses, and hands-on training
- Implemented call extensions and call-only ads to capture phone-first leads
- Ran remarketing campaigns targeting visitors who had not yet converted after visiting the landing page
- Monthly optimisation cadence — improving CTR and conversion rate incrementally over the 12 months
Key Results
- 869 total conversions generated over 12 months at a cost of ₹285 per lead
- Conversions grew by 126 leads year-over-year — a 17% increase in lead volume
- Clicks grew from 4.29K to 7.71K — more than doubling campaign reach
- Cost per conversion reduced by ₹28.34 year-over-year — consistent efficiency improvement
- Total spend of ₹248K delivering strong ROI — each enrolled student representing significant course revenue