META ADS — HIGHER EDUCATION
27,057 Leads Across 6 Regions — Graphic Era University
Graphic Era University runs a massive Meta lead generation operation targeting students across all major Indian geographies. Meegan Media managed multi-city campaigns across UK (NRI students), UP, North East, Delhi NCR, Madhya Pradesh, and other states — delivering 27,000+ leads at tightly controlled cost-per-lead figures across every region.
Campaign Highlights
27K+
Total Leads Generated
₹53
Lowest Cost Per Lead (UP)
6
Geo‑Targeted Campaigns
74M+
Total Impressions
The Challenge
- University admissions require targeting very different student profiles across 6+ geographic regions simultaneously
- NRI and international-origin students (UK campaign) require different messaging and higher budget allocation
- Balancing lead volume vs cost per lead — some regions have smaller audiences requiring smarter targeting
- Admission season competition spikes — multiple universities running Meta ads for the same student pool
What We Did
- Built dedicated campaigns per region — UK/NRI, UP, North East, Delhi NCR, MP, and others — each with customised audience targeting
- Created region-specific ad creatives and copy emphasising locally-relevant course outcomes and campus highlights
- Used Meta Lead Ads with instant forms to reduce friction and maximise form submission rates
- Deployed Lookalike Audiences based on existing student data to find high-quality prospects in each region
- Implemented 7-day click attribution window for accurate lead counting across longer decision journeys
- Ran continuous A/B tests on creatives — images, videos, headlines — to find top performers per region
Regional Campaign Performance Breakdown
| Region / Campaign | Leads | Reach | Impressions | Cost / Lead |
|---|---|---|---|---|
| IDP — UK (NRI Students) | 11,097 | 4,290,459 | 37,449,228 | ₹99.02 |
| IDP — Uttar Pradesh | 4,523 | 4,457,326 | 28,728,403 | ₹53.20 |
| IDP — North East | 3,649 | 851,992 | 2,241,641 | ₹61.59 |
| IDP — Delhi NCR | 3,335 | 1,903,753 | 5,786,359 | ₹73.89 |
| IDP — Madhya Pradesh | 3,033 | 923,476 | 2,339,332 | ₹66.60 |
| IDP — Other States | 1,420 | 687,727 | 2,999,453 | ₹109.45 |
Key Results
- 27,057 total leads generated across all 6 regional campaigns
- UK/NRI campaign delivered 11,097 leads — largest single campaign, valuable high-intent international student segment
- UP campaign achieved the lowest cost per lead at ₹53.20 — exceptional efficiency for a major state market
- 74M+ total impressions built massive brand awareness for Graphic Era across all target geographies
- All campaigns maintained cost per lead under ₹110 — within university admissions benchmarks for meta ads