LOCAL SEO — GMB
Top 3 Google Map Pack in 2 Months for Kaylons School of Beauty
Kaylons School of Beauty is a beauty and cosmetology institute in Kharar, Punjab. With no existing Google Business Profile presence, they were invisible in local search. Meegan Media set up and optimised their GMB profile from scratch — achieving Top 3 map pack rankings for competitive local keywords in just 2 months.
Campaign Highlights
Top 3
Beauty School in Kharar
2 Mo.
Time to Rank
5.0★
Google Rating
#3
Beauty School Near Me
The Challenge
- No Google Business Profile — the business was completely invisible in local search
- Competing against established institutions including ORANE International (4.7★, 362 reviews) in the same city
- Short timeline — client needed results quickly to drive admissions for the upcoming intake
- New profile with zero reviews vs competitors with hundreds of established reviews
What We Did
- Created and fully verified the Google Business Profile from scratch with correct NAP details
- Optimised all profile categories, services, attributes, and business description for beauty school keywords
- Uploaded high-quality photos of classrooms, equipment, and student work to build visual trust signals
- Implemented a systematic review generation strategy — reached 42 reviews with 5.0 star average
- Added all course offerings as services with detailed descriptions and pricing where applicable
- Set up weekly Google Posts to signal activity and relevance to Google’s local algorithm
- Built local citations across India-specific directories to strengthen NAP consistency
Key Results
- Ranked in Top 3 Google Map Pack for ‘beauty school in Kharar’ — within just 2 months
- Ranking for ‘beauty school near me’ in the Kharar area — capturing high-intent mobile searches
- Achieved 5.0 star rating with 42 reviews — strongest rating in local pack ahead of established competitors
- Consistent inbound enquiry calls directly through the GBP listing
- Demonstrated that a well-executed GMB strategy can compete with 300+ review competitors in weeks