GOOGLE ADS — MARITIME EDUCATION
₹17.59 Cost Per Lead for IMBA — Maritime Academy
International Maritime Business Academy (IMBA), Dehradun runs specialised programs in maritime, shipping, and supply chain management. Google Ads for a niche education sector is notoriously inefficient — but through hyper-targeted Search and Performance Max campaigns, Meegan Media delivered leads as low as ₹17.59 per conversion.
Campaign Highlights
₹17.59
Lowest Cost Per Conv.
720
Conversions (Best Campaign)
87
Conversions @ ₹8.30 (P.Max)
6 Camp.
Campaigns Managed
The Challenge
- Maritime education is ultra-niche — low monthly search volumes and limited audience size
- National competitors with larger ad budgets dominating for generic keywords
- High cost-per-click for education keywords — needed to maximise conversion efficiency
- Multi-regional targeting required: North India, Maharashtra, and South India (Chennai, Kochi, Vishakhapatnam)
What We Did
- Built separate geo-targeted campaigns for North India, Maharashtra, and South India to tailor messaging and bids
- Implemented Performance Max campaign alongside Search — Performance Max generated 87 conversions at just ₹8.30/conv
- Used tight keyword matching with negative keyword lists to eliminate irrelevant traffic
- Wrote ad copy addressing specific career outcomes for each maritime program type
- Set up conversion tracking for form submissions and phone calls to capture all lead types
- Continuously A/B tested headlines and descriptions to improve Quality Scores and reduce CPC
Campaign Performance Breakdown
| Campaign | Clicks | Conversions | Cost/Conv. | Conv. Rate |
|---|---|---|---|---|
| Leads-Search-14Jan | 1,343 | 720 | ₹17.59 | — |
| PGDM Maritime — North India | 2,624 | 424 | ₹54.04 | — |
| PGDM Maritime — Maharashtra | 2,220 | 358 | ₹71.13 | — |
| Leads-Performance Max | 1,328 | 87 | ₹8.30 | — |
| PGDM Maritime — South India | 1,428 | 171 | ₹116.40 | — |
Key Results
- Best-performing campaign delivered 720 conversions at just ₹17.59 per lead — exceptional for education niche
- Performance Max campaign achieved 87 conversions at ₹8.30 per conversion — the lowest cost of any campaign
- Total of 1,760+ conversions generated across all active IMBA campaigns
- Multi-region strategy ensured national reach with localised messaging for each target geography
- Phone call tracking captured 80+ inbound calls as additional revenue-generating conversions