META ADS — Orane Dwarka
190% Lead Growth for Orane Dwarka — Beating Every Competitor
Following Meta’s Andromeda algorithm update, most beauty institutes in Dwarka saw their Meta ad performance collapse. Orane Dwarka’s Combined Beauty Course campaign, managed by Meegan Media, did the opposite — leads grew by 190% in 30 days while competitors struggled. This was a direct result of proactive creative and audience strategy adaptation within 72 hours of the update rolling out.
Campaign Highlights
+190%
Lead Growth (30 days)
206
Leads (Jan 2026)
71
Leads Previous Period
₹85.09
Cost Per Lead
The Challenge
- Meta Andromeda update hit local beauty institute campaigns particularly hard — smaller budgets have less algorithmic data to recover
- Orane Dwarka competes directly with Lakme Academy, VLCC, and multiple local institutes all running Meta ads
- Dwarka is a high-competition Delhi locality — audience sizes are limited and ad fatigue sets in faster
- Cost per lead increased by ₹21.70 post-update — needed to contain the rise while aggressively growing volume
What We Did
- Refreshed all ad creatives within 72 hours of Andromeda rollout — new hooks, new visuals, new CTAs
- Switched primary format to Reels and short video — these gained preferential reach in Meta’s post-Andromeda ranking
- Rebuilt audiences using engagement-based custom audiences rather than interest-only targeting
- Introduced combined beauty course messaging (hair + skin + makeup together) to maximise appeal per impression
- Expanded geographic radius to capture students from adjoining Dwarka sectors previously excluded
- Rapid daily monitoring and optimisation during the first 2 weeks post-update — zero passive management
Regional Campaign Performance Breakdown
| Before leads | After leads | Growth |
|---|---|---|
| 71 | 206 | +190% |
Key Results
- Leads grew from 71 to 206 in just 30 days — a 190.14% increase while competitors declined
- Became the only Orane location to outperform pre-Andromeda benchmarks within the same period
- Cost per lead at ₹85.09 remains commercially viable for beauty course admissions in Delhi
- Result demonstrates our ability to respond rapidly to platform algorithm changes and maintain client performance
- Strategy learnings from Dwarka immediately applied to other Orane locations — Noida benefited from same playbook