LOCAL SEO — MULTI-LOCATION
#1 Rankings Across 3 Cities for Orane International School of Beauty
Orane International is a leading beauty and cosmetology academy with multiple locations across India. Meegan Media executed a multi-location local SEO strategy — achieving #1 organic and map pack rankings for each city’s most competitive ‘beauty school’ keywords in Noida, Dwarka (Delhi), and Gurugram simultaneously.
Campaign Highlights
#1
Beauty School in Noida
#1
Beauty School in Dwarka
Top 2
Beauty School in Gurugram
3 Cities
Simultaneous Rankings
The Challenge
- Multi-location SEO requires separate strategies for each city — each with different competition levels
- Beauty education is a highly competitive niche dominated by national chains like Lakme Academy and Jawed Habib
- Each location had its own website subdomain requiring individual on-page and GBP optimisation
- Gurugram search results heavily influenced by Justdial aggregator listings with 1,997+ reviews
What We Did
- Built individual keyword strategies for each city — Noida, Dwarka, and Gurugram — targeting city-specific search intent
- Optimised separate subdomains (noida.orane.com, dwarka-delhi.orane.com, gurugram.orane.com) with location-specific content
- Created geo-targeted meta titles and descriptions referencing the specific locality for each site
- Optimised and actively managed 3 separate Google Business Profiles with city-specific categories and service areas
- Built location-specific landing page content covering courses, faculty, and local beauty industry context
- Executed city-level backlink campaigns including local business directories and city-specific educational listings
Key Results
- Orane Noida ranked #1 organically for ‘beauty school in Noida’ — ahead of Lakme Academy and all other competitors
- Orane Dwarka ranked #1 organically for ‘beauty school in Dwarka’ — appearing as the first result in the city
- Orane Gurugram ranked #2 organically for ‘beauty school in Gurugram’ — immediately below a major aggregator
- All 3 locations achieved first-page visibility simultaneously, reflecting a scalable multi-location SEO methodology
- Orane Kharar also achieved Top 3 map pack visibility — extending dominance to a 4th city