META ADS — REAL ESTATE
437 Property Leads for Bricks Realty — Haridwar Projects
Bricks Realty needed Meta lead generation for two Haridwar-based residential projects — Shyam Sundar and Nirvaana Greens. Real estate is one of the most competitive Meta advertising categories with notoriously high cost-per-lead. Meegan Media delivered 437 combined leads across both projects at commercially viable per-lead costs for the Haridwar real estate market.
Campaign Highlights
437
Total Property Leads
₹102
Best Cost Per Lead
2
Projects Managed
404K+
Total Impressions
The Challenge
- Real estate leads on Meta are expensive — average CPL in Indian real estate Meta ads ranges from ₹150 to ₹500+
- Haridwar is a tier-2 market — smaller addressable audience compared to metro cities
- Two separate projects (Shyam Sundar and Nirvaana Greens) required distinct messaging and audience targeting
- Property buyers have long decision cycles — lead quality and nurturing is as important as volume
What We Did
- Created project-specific ad sets for Shyam Sundar and Nirvaana Greens with distinct value propositions and visuals
- Targeted spiritually-inclined and religiously motivated audiences seeking Haridwar property — a unique but effective angle for this market
- Used carousel ads to showcase multiple plot/unit options — allowing prospects to self-select their interest
- Implemented Meta Lead Forms with qualifying questions (budget range, timeline) to improve lead quality
- Ran WhatsApp-connected lead ads — directing high-intent leads straight to a WhatsApp conversation
- A/B tested project imagery: aerial views vs lifestyle photography — identified best-performing creative per project
Regional Campaign Performance Breakdown
| Project / Ad Set | Leads | Amount Spent | Impressions | Cost / Lead |
|---|---|---|---|---|
| Shyam Sundar Haridwar — Copy | 197 | ₹20,095 | 143,828 | ₹102.01 |
| Nirvaana Greens Haridwar | 162 | ₹33,833 | 146,706 | ₹208.85 |
| Shyam Sundar Haridwar | 78 | ₹20,953 | 113,847 | ₹268.64 |
Key Results
- 437 total property leads generated across both Haridwar projects
- Shyam Sundar (optimised ad set) achieved ₹102 per lead — significantly below industry benchmarks
- Nirvaana Greens delivered 162 leads at ₹208.85 — competitive for a premium residential project in a tier-2 city
- Total impressions of 404,000+ created strong brand awareness for Bricks Realty in the Haridwar market
- Multi-project management from a single account demonstrates scalable real estate campaign expertise