SEO — MARITIME EDUCATION
30+ Keywords Ranked for International Maritime Business Academy (IMBA)
IMBA Dehradun is a specialised institute offering maritime, shipping, and supply chain management programs. The maritime education niche is highly competitive with very low search volumes — yet very high intent. Starting from near-zero organic presence, Meegan Media built IMBA’s rankings from scratch across 30+ niche keywords.
Campaign Highlights
Keywords Now Ranked
0
+
Ship Chartering Courses India
0
3
Management Courses
Top
0
Campaign Performance Breakdown
| Keyword | Before | After |
|---|---|---|
| ship chartering and brokering courses in India | NR | #1 |
| ship chartering courses in India | NR | #1 |
| chartering course | NR | #1 |
| port management courses in India | NR | 3 |
| port management course | 31 | 3 |
| international maritime academy | 6 | 2 |
| bba in shipping management | 26 | 1 |
| commercial shipping academy | NR | 3 |
| vessel chartering courses | NR | 4 |
| pgdm in supply chain management | 45 | 5 |
The Challenge
- Brand-new domain with no existing organic authority or search presence
- Maritime education is an ultra-niche vertical with highly specific search intent
- Most target keywords showed ‘NR’ (Not Ranking) in first 3 months — starting from zero
- Competing against established national institutions like IMU, IME, and IIMU
- Low monthly search volumes required ranking at top positions to generate meaningful traffic
Key Results
- 30+ keywords moved from NR (Not Ranking) to Page 1 positions within 12 months
- Ranked #1 for ‘ship chartering and brokering courses in India’ — highest intent keyword
- Ranked #1 for ‘ship chartering courses in India’ and ‘chartering course’
- Ranked in Top 3 for ‘port management courses in India’ and ‘port management course’
- Core brand keyword ‘international maritime academy’ moved to consistent Top 3
- Broad maritime keywords like ‘pgdm in supply chain management’ now ranking in Top 5