Case Studies From Real Uttarakhand Businesses
Selected campaigns from the last few years — across education, healthcare, real estate, wellness and hospitality. Every project is one I personally led from strategy to reporting.
Case Studies
A small selection of recent work across schools, healthcare, real estate, wellness and hospitality — the kind of businesses I work with most often in Uttarakhand.
META ADS — SOLAR ENERGY
META ADS — SOLAR ENERGY
7,524 Solar Leads Including WhatsApp Campaign — Prasun Energy
Prasun Energy (Prasun Solar) needed Meta lead generation across both Facebook Lead Forms and WhatsApp-connected campaigns for residential and commercial solar installations. Meegan Media scaled the account from test campaigns to delivering 7,524 leads — including a WhatsApp campaign at just ₹21.69 per messaging conversion, one of the lowest WhatsApp CPLs in the solar energy vertical.
Campaign Highlights
The Challenge
- Solar energy is a high-consideration purchase — customers need multiple touchpoints before expressing interest
- Large geographic targeting area required — solar buyers spread across multiple districts and cities
- WhatsApp campaigns require a different creative and messaging strategy compared to standard lead form ads
- Scaling from test budget to large-volume campaigns while keeping cost per lead stable
Key Results
- 7,524+ total leads generated across all Prasun Solar campaigns — substantial pipeline for a solar business
- Solar 16-03 campaign alone delivered 4,649 leads — the highest volume campaign at ₹69/lead
- WhatsApp campaign achieved ₹21.69 per messaging conversion — exceptional for warm sales conversations
- Solar 21 Sept campaign hit ₹32.31 per lead — among the lowest solar CPLs achievable on Meta
- 15M+ total impressions built Prasun Solar into a recognised brand in their target geographies
GOOGLE ADS — GROWTH CAMPAIGN
GOOGLE ADS — GROWTH CAMPAIGN
From 37 to 689 Conversions — Orane Dwarka's Breakout Year
Orane International, Dwarka started with minimal Google Ads presence. Over 12 months (Feb 2025 to Feb 2026), Meegan Media scaled the account from near-zero performance to 689 conversions — an increase of 652 conversions, representing an extraordinary 1,762% growth in lead volume at a controlled ₹412 per conversion.
Campaign Highlights
The Challenge
- Account was nearly inactive — starting from just 37 conversions in the prior period
- Dwarka (Delhi) is a highly competitive market with multiple beauty academy chains operating
- New account with limited Quality Score history — initial CPCs were higher than desired
- Building campaign momentum from scratch while keeping cost per conversion commercially viable
Key Results
- Conversions grew from 37 to 689 — a 1,762% increase in lead volume year over year
- Clicks grew from approximately 1.7K to 6.82K — a 4x increase in campaign reach
- Cost per conversion improved from approximately ₹599 to ₹412 — more efficient as campaign matured
- Total managed spend of ₹284K with strong ROI — each lead representing high potential enrolment value
- Campaign now operates as a mature, high-performing account ready to scale further in 2026
SEO — MARITIME EDUCATION
30+ Keywords Ranked for International Maritime Business Academy (IMBA)
IMBA Dehradun is a specialised institute offering maritime, shipping, and supply chain management programs. The maritime education niche is highly competitive with very low search volumes — yet very high intent. Starting from near-zero organic presence, Meegan Media built IMBA’s rankings from scratch across 30+ niche keywords.
Campaign Highlights
The Challenge
- Brand-new domain with no existing organic authority or search presence
- Maritime education is an ultra-niche vertical with highly specific search intent
- Most target keywords showed ‘NR’ (Not Ranking) in first 3 months — starting from zero
- Competing against established national institutions like IMU, IME, and IIMU
- Low monthly search volumes required ranking at top positions to generate meaningful traffic
Key Results
- 30+ keywords moved from NR (Not Ranking) to Page 1 positions within 12 months
- Ranked #1 for ‘ship chartering and brokering courses in India’ — highest intent keyword
- Ranked #1 for ‘ship chartering courses in India’ and ‘chartering course’
- Ranked in Top 3 for ‘port management courses in India’ and ‘port management course’
- Core brand keyword ‘international maritime academy’ moved to consistent Top 3
- Broad maritime keywords like ‘pgdm in supply chain management’ now ranking in Top 5
Trusted By Business Owners Across Uttarakhand
A few words from clients I’ve worked with closely over the years.
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