SEO — MARITIME EDUCATION
54% Click Growth for Graphic Era University
Graphic Era University is one of Uttarakhand’s leading private universities. Despite a strong offline reputation, their organic search performance was well below potential — high bounce, low visibility, and ranking outside Page 1 for their most important keywords.
Campaign Highlights
Monthly Clicks
0
M
Monthly Impressions
0
+
Avg. Position (from 15.8)
0
Best University in Dehradun
#
0
The Challenge
- Low organic click rate despite a strong brand name and large website
- Average ranking position of 15.8 — mostly Page 2 for key search terms
- Competing against DIT University, UPES, and other well-optimised institutions
- Google Business Profile underoptimised, limiting local map pack visibility
What We Did
- Conducted a full technical SEO audit — fixed crawlability, site speed, and internal linking issues
- Rewrote and optimised meta titles and descriptions across 60+ core landing pages
- Built a targeted keyword strategy around high-intent university search terms
- Enhanced Google Business Profile with updated categories, photos, and Q&A
- Executed a structured backlink outreach campaign to authoritative education directories
Key Results
- Total clicks grew from 876K to 1.35M — a 54% increase over 6 months
- Total impressions nearly doubled from 5.06M to 9.92M
- Average ranking position improved from 15.8 to 12.1
- Ranked #1 on Google for ‘Best University in Dehradun’ and ‘University in Dehradun’
- Ranked #2 for ‘Global School in Dehradun’ — capturing competitor traffic